If Google or other search engine results were simply up to the highest bidder, then Jeff Bezos, Warren Buffet, and Marc Zuggerberg would be trillionaires instead of mere billionaires.

Never the less, for the rest of us mere mortals in the search engine game, we live and die upon such statistics as the top 3 sites get 32, 17 and 11 percent of  all  clicks and that the top 5 get 75 percent of all clicks.

It’s no wonder then that Americans alone spend nearly $80 billion dollars on Search Engine Optimization. At6 a minimum, the vast majority of companies spend between $2,000 to $8,000  per month  on SEO.

With that kind of money being thrown around, it’s no wonder many people are considering Private Blog Networks.


What’s a private blog network?

It may seem odd at first, but we’ll compare Google Searches to 1987 Teen Movie, Can’t Buy me Love. In the film, lawn boy and self-professed nerd Ronald Miller offers to lend cheerleader Cindy Mancini $1,000 to buy a replacement suede jacket her mother owned that Cindy borrowed and got ruined at a party. Ronald’s sole condition was that Cindy pretend to go out with him for one month.

Cindy tells Ronald that her going out with him won’t make him popular, but Ronald claims differently, and by the end of the month, Ronald is as popular as every cool kid in the school.

Google works the same way, figuring that if everyone says Ronald Miller is cool than he must be cool. The highest criteria possible in its algorithm is backlinks, in this fictional case, backlinks back to the fictional Ronald Miller’s main website.

The way a private blog network operates is let’s say you have cellphone company offering a new cellphone made in China. This new cellphone has to compete with Apple, Samsung, Huawei and LG.

One way to do that would be to pay for a few hundred websites to link back to your new cellphone company, but that can get very expensive. Another would be to write a bunch of guest content for dozens of blogs, but that takes time.

So many SEOs rely on a so called Private Blog Network or short PBN.

The way this would work is to find a bunch of expired domain names or a bunch of domains that are about to expire and buy them fairly cheaply.

Once those domains are acquired, you create a backlink every week or two to your cellphone manufacturing company. If you do this right, the search engines reward you with a higher ranking to your home money sight.

Particularly if you buy about to expire domains that have been in existence for a couple of years, those backlinks turn out to be particularly valuable.

The key to a good PBN is the setup, though. Don’t worry, there are are some great PBN guides out there that you can follow to set up your own network and show you how to host them on different servers, with different hosting companies and use private WHOIS in order to hide your PBN.

Google definitely feels that Private Network Blogs are beyond the pale of accepted practice, and can and does punish such websites with all the wrath they can. You may have gone from ranking number 50 to number five in a hurry, but once Google gets done with you, you might drop to number 200 just as fast.

In order to have Private Network Blogs work you must constantly add new content to your PBN blogs, otherwise, Google will downgrade the value of your backlinks at best, or at worse, make a decision to punish you severely in the rankings.

So yes, you can rise up in the SEO rankings quickly with lots of backlinks, but you have to legitimize as many of those links as possible.

There is no free lunch in the search engine game, and if you try to artificially boost yourself, sooner or later, it likely will come back on you.

The world of internet marketing is as fascinating as it is complicated. The internet is a place with very few rules and very few guidelines when it comes to attaining success. Whether you are an entrepreneur or an aspiring artist, being able to successfully build your brand is going to be one of the toughest tasks of your career. Fortunately, this is where SEO content curation and digital marketing comes into the equation.

In order to spread the word about your content, you are going to need to dip your toes into the world of digital marketing. In that water, you’ll find yourself contemplating the benefits of guest posting versus posting curated links, or something like local SEO citations. Both of these SEO practices are tremendously successful at building your brand, but what are their primary differences? If you only have the budget to pursue one marketing angle, you had better know what you are signing up for.

Understanding Guests Posts and Curated Links

Alright, before you can spend your marketing budget on an SEO technique, you are going to want a well-rounded understanding of both aspects. Before we dive deep into this discussion, you should understand that there are actually more SEO techniques that we aren’t even mentioning. With that being said, guest posts and link curation can be a great foundation from which to build your marketing strategy. Without any further deliberation, let’s begin.

1) Guest Posting – When we talk about guest posting, where does your mind first go? You might think of guest posting as inviting your friend to write a blog on your website. You might consider guest posting the act of hiring a bigger name to publish content on your behalf. In actuality, guest posting is as simple as having your content published on another website. That’s it! You don’t have to have a famous person re-post your blog, nor do you have to have a special guest involved. You simply post your blog outside of your primary domain, that’s it.

The core benefits of guest posts links are fairly obvious. You’ll be able to build up your brand while posting new content all over the internet. Guest posts are a great way to get people to read about your work before heading to your actual website. With that being said, Google has grown wise to guest blogging, at least to a degree. In order to maintain high-quality search rankings, you need to make sure that your guest posts are considered ‘quality’ and not spam. This means that you’ll want to avoid low-quality SEO content mills in exchange for blogs that are crafted by true SEO professionals. There is a fine line that your business will need to walk in between quality and quantity.

2) Link Building – Link building is a core process in the world of digital marketing. Link building is all about putting hyperlinks onto other websites that direct back to your core domain. With link building, your goal is to embed high-quality links into web pages that score high-level search engine results. When you succeed in doing this, web crawlers will end up crawling through the links in order to build up your indexing capabilities. Link building is one of the backbones of the SEO marketing world and you won’t find much success without incorporating the process into your work.

Link building provides you with the ability to grow your brand without putting in labor-intensive work. Link building is a technical process more than a creative one, so you’ll need to spend a lot of time working with your digital marketing consultants in order to make the process work for you. Link building is an integral process but it is not alone. You should also incorporate several other SEO techniques in order to maximize the quality of your digital marketing

Following the Unwritten SEO Rules

Every single day, it seems like search engines change their core algorithms. In order to stay competitive and successful in the world of digital marketing, you must keep your ear to the ground. If you are uncomfortable pursuing your own digital marketing campaign, consider giving the job to a professional in order to ensure your prolonged success in the area.