If Google or other search engine results were simply up to the highest bidder, then Jeff Bezos, Warren Buffet, and Marc Zuggerberg would be trillionaires instead of mere billionaires.
Never the less, for the rest of us mere mortals in the search engine game, we live and die upon such statistics as the top 3 sites get 32, 17 and 11 percent of all clicks and that the top 5 get 75 percent of all clicks.
It’s no wonder then that Americans alone spend nearly $80 billion dollars on Search Engine Optimization. At6 a minimum, the vast majority of companies spend between $2,000 to $8,000 per month on SEO.
With that kind of money being thrown around, it’s no wonder many people are considering Private Blog Networks.
What’s a private blog network?
It may seem odd at first, but we’ll compare Google Searches to 1987 Teen Movie, Can’t Buy me Love. In the film, lawn boy and self-professed nerd Ronald Miller offers to lend cheerleader Cindy Mancini $1,000 to buy a replacement suede jacket her mother owned that Cindy borrowed and got ruined at a party. Ronald’s sole condition was that Cindy pretend to go out with him for one month.
Cindy tells Ronald that her going out with him won’t make him popular, but Ronald claims differently, and by the end of the month, Ronald is as popular as every cool kid in the school.
Google works the same way, figuring that if everyone says Ronald Miller is cool than he must be cool. The highest criteria possible in its algorithm is backlinks, in this fictional case, backlinks back to the fictional Ronald Miller’s main website.
The way a private blog network operates is let’s say you have cellphone company offering a new cellphone made in China. This new cellphone has to compete with Apple, Samsung, Huawei and LG.
One way to do that would be to pay for a few hundred websites to link back to your new cellphone company, but that can get very expensive. Another would be to write a bunch of guest content for dozens of blogs, but that takes time.
So many SEOs rely on a so called Private Blog Network or short PBN.
The way this would work is to find a bunch of expired domain names or a bunch of domains that are about to expire and buy them fairly cheaply.
Once those domains are acquired, you create a backlink every week or two to your cellphone manufacturing company. If you do this right, the search engines reward you with a higher ranking to your home money sight.
Particularly if you buy about to expire domains that have been in existence for a couple of years, those backlinks turn out to be particularly valuable.
They key to a good PBN is the setup, though. Don’t worry, there are are some great PBN guides out there that you can follow to set up your own network and show you how to host them on different servers, with different hosting companies and use private WHOIS in order to hide your PBN.
Google definitely feels that Private Network Blogs are beyond the pale of accepted practice, and can and does punish such websites with all the wrath they can. You may have gone from ranking number 50 to number five in a hurry, but once Google gets done with you, you might drop to number 200 just as fast.
In order to have Private Network Blogs work you must constantly add new content to your PBN blogs, otherwise, Google will downgrade the value of your backlinks at best, or at worse, make a decision to punish you severely in the rankings.
So yes, you can rise up in the SEO rankings quickly with lots of backlinks, but you have to legitimize as many of those links as possible.
There is no free lunch in the search engine game, and if you try to artificially boost yourself, sooner or later, it likely will come back on you.